From Srcful to Sourceful: Our Journey is Just Beginning
Oct 10, 2024
Hello, Srcful community! Today, we're thrilled to unveil our brand new identity: Sourceful. This rebrand is more than just a name change—it's a reflection of our evolution and a bold step towards our energy-filled future.
CEO and Co-Founder Fredrik Ahlgren said, "Our vision at Sourceful Energy is simple: a decentralized energy future where anyone can contribute to the grid. Rebranding is just the next step in making that vision a reality."
The Journey
Our rebranding journey was an exciting and collaborative process. We followed the double diamond design methodology, which allowed us to explore, define, develop, and deliver our new brand identity with precision and creativity.
Discovery: We kicked off with in-depth workshops involving our founders. These sessions helped us uncover the core values and vision that have driven Srcful since its inception.
Define: Armed with insights from our discovery phase, we honed in on the key elements that would shape our new identity.
Develop: This is where creativity truly flourished. We explored numerous routes, each representing a different facet of our brand's personality and mission.
Deliver: After careful consideration and refinement, we arrived at our new identity: Sourceful.
Why Sourceful?
The transition from Srcful to Sourceful is more than just adding a few letters. It's about clarity, purpose, and energy:
Clarity: "Sourceful" is immediately understandable, removing any confusion about pronunciation or meaning.
Purpose: It directly connects to our mission of sourcing and providing sustainable energy solutions.
Energy: The word itself feels energetic and positive, aligning perfectly with our industry and goals.
The New Look
Our new visual identity, which you can explore at sourceful.energy, embodies our core principles:
Vibrant Colors: Representing the diverse and dynamic nature of energy sources we work with.
Modern Typography: Reflecting our innovative approach to energy solutions.
Fluid Design Elements: Symbolizing the flow of energy and our adaptability in a rapidly changing industry.
What This Means for You
For our existing community members, this rebrand represents our commitment to growth and improvement. We're the same dedicated team you've always known, now with a clearer, more energetic identity to match our ambitions.
As we embrace this new chapter as Sourceful, we're more excited than ever about the future of sustainable energy. We invite you to join us on this energizing journey as we continue to innovate, collaborate, and power a brighter tomorrow.
Stay tuned for more updates, and don't hesitate to reach out with any questions about our new brand. Here's to a sourceful future!